Accelex AI Platform

Accelex AI Platform

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Client: Accelex

Production House: Paradigm Creative

Storyboard & Motion Graphics: Raphael Pavel

Project info

Artic Shores approached me to create a product demo video showcasing the key functionalities of their recruitment platform. The client wanted to highlight their innovative use of AI, as well as the platform’s ease of use for both candidates and recruiters. 

The main challenge was to visually represent how their recruitment process is gamified, providing candidates with a distinctive experience compared to traditional agencies.

We worked collaboratively to develop an isometric design that aligned with their brand identity, which was used in both the video and across their website. 

Once the project was completed, the client featured the video on their main landing page, across social media platforms, and at product launch events.

Homebase TV Ad

Homebase Lawn_3

Homebase TV Ad

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Client: Homebase UK

Production House: Ride Shotgun

Director: Chris Strong

Video Edit & VFX : Raphael Pavel

Project info

I was commissioned by Ride Shotgun to edit a new TV ad for Homebase to promote their new range of paints for garden and interiors. We created two campaign videos featuring a young couple doing DIY, each highlighting different Homebase product ranges. My responsibilities included on-site editing, visual effects such as object removal and screen replacements, and final delivery for broadcast.