The Happy Egg Co. – TVC

The Happy Egg Co. - TVC

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HappyEggCompany 3

Client: The Happy Egg Co.

Production House: Live & Breathe

Video Editing: Raphael Pavel

Project info

When the team at Live & Breathe set out to launch their latest campaign for The Happy Egg Co., I was brought on board to help bring their vision to life through motion design and editing.

Shot over three days across multiple farms, the ad featured an incredible 30,000 free-range hens. The campaign aimed to showcase the dedication of the farmers and the high welfare standards that set the brand apart.

The main challenge was to translate these values into a compelling TV commercial that would resonate with audiences, seamlessly connecting the care on the farm to the joy of cooking at home.

Working closely with the agency, I was responsible for creating the edit, motion design, and post-production elements to enhance the story.

The result? A visually rich and engaging commercial that is now live across TV and radio, celebrating the farmers, their dedication, and, of course, the happy hens at the heart of it all.

Director –  @ben.g.brown_
DOP –  @mattgentleman_dop
Cam Op Stedicam – @steadiopie
1st AC –  @ben_sansom
2nd AC – @lukeflahertycine
Camera Trainee – @louise_wilcock
Producer – @jeanineguerida
Production Assistant – @ipwaihen
1st AD – @gomscreates
DIT/ Soundie – @connordoesphotos
Gaffer – @jamesduffy.gaffer
Spark – @louisjonesfilm

Spark – @t.w.lights
Grip – Luke Byrne
Gennie Op: Richard Haigh
Photographer – @roophotostudio
Food Stylist – @swfoodstylist
Prop Stylist – @daniellerichardsoncreative
Wardrobe Stylist –  @jenniferhopex
Editor – @raphaeloo_com
Sound Designer – @amitystory
Camera Hire: @Provision_Leeds
Lighting Hire: @Cinelightlondon

Accelex AI Platform

Accelex AI Platform

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Client: Accelex

Production House: Paradigm Creative

Storyboard & Motion Graphics: Raphael Pavel

Project info

Artic Shores approached me to create a product demo video showcasing the key functionalities of their recruitment platform. The client wanted to highlight their innovative use of AI, as well as the platform’s ease of use for both candidates and recruiters. 

The main challenge was to visually represent how their recruitment process is gamified, providing candidates with a distinctive experience compared to traditional agencies.

We worked collaboratively to develop an isometric design that aligned with their brand identity, which was used in both the video and across their website. 

Once the project was completed, the client featured the video on their main landing page, across social media platforms, and at product launch events.